The craft liquor industry has played an enormous role in our country’s culture and has created a truly unique platform for local entrepreneurs. At this point, most of us have a favourite craft beer and are likely self-proclaimed craft gin connoisseurs. However, there is a new kid on the craft block, its name is rum.
What truly makes rum special, is not only the rich flavour and delicious taste commonly associated with the spirit, but also the philosophy of rum. Now, when we imagine the quintessential scene associated with whisky, it involves a leather couch, a cigar and possibly George Clooney. With gin, we usually imagine someone sitting on a veranda, gin and tonic in hand, watching a picturesque sunset. Both these scenarios involve situations where the world is happening to the drinker, whilst rum drinkers, according to the makers of Whistler Rum, happen to the world. Essentially, rum drinkers are people that ‘whistle their own tune’ in life, hence the name Whistler Rum.
The story of Whistler Rum starts with three brothers in the unassuming town of Ventersburg in the Free State. In a quest to do their own thing, the brothers discovered the beautiful art of rum distilling. A craft that the brothers honed by attending the famous Moonshine University in Kentucky (an accolade which the brothers are immensely proud of). Returning to South Africa, the brothers created a brand that authentically represents themselves and South Africa as a whole. From the location in the Free State to the authentic flavours to the proudly South African products and equipment used to distil the rum. Every aspect stays true to the mantra of ‘whistling your own tune’. An approach that has yielded two fantastic rum products. Their first rum is a spunky blend unfused with subtle hints of cinnamon, vanilla and citrus to create and irresistibly smooth and spicy rum. The second is a dark rich rum, with notes of coffee, dark chocolate, roasted nuts and toasted toffee. Two very different, but equally smooth and refined products.
However, the proof is in the pudding as they say. So, if you don’t believe me, Whistler Rum has suggested the best ways to enjoy their unique product. In the case of the dark rum, the product should be respectfully enjoyed on the rocks, preferably paired with some rich, dark chocolate. Whist the dark rum’s spicy counterpart can be enjoyed as a Free State sandstorm, which requires some ginger ale and a splash of lime. Now apart from highlighting the spicy nature of the rum, this cocktail captures the warm colours of the Free State. Once again reminding us of the authentic, local nature of this rum! So, whether you need something to celebrate the holidays or something to take the edge of the family visit this holiday. Whistler Rum is definitely something to try!
“The people who are crazy enough to think they can change the world are the ones who do.”